Contemporary Issue: Consumerism
"All of us experience firsthand the sad effects of this blind submission to pure consumerism: in the first place a crass materialism, and at the same time a radical dissatisfaction, because one quickly learns - unless one is shielded from the flood of publicity and the ceaseless and tempting offers of products - that the more one possesses the more one wants, while deeper aspirations remain unsatisfied and perhaps even stifled." (SRS, 28)
What is Consumerism?
Simply, but elegantly defined, consumerism is: A style of life directed towards “having” rather than “being." Pope Saint John Paul II described it as
"...a web of false and superficial gratifications..." (CA, 41)
A person who is concerned solely or primarily with possessing and enjoying – who can no longer subordinate his instincts, cannot be free.
Pope Saint John Paul II touched upon the issue of consumerism many times in his writings and letters:
"In singling out new needs and new means to meet them, one must be guided by a comprehensive picture of man which respects all the dimensions of his being and which subordinates his material and instinctive dimensions to his interior and spiritual ones. If, on the contrary, a direct appeal is made to his instincts — while ignoring in various ways the reality of the person as intelligent and free — then consumer attitudes and life-styles can be created which are objectively improper and often damaging to his physical and spiritual health." (CA, 36)
In a country as abundant and prosperous as the United States - where arguably, the structures of our society appear to revolve increasingly around the consumer versus the human person, Saint John Paul II's words give us quite a bit to consider:
"A given culture reveals its overall understanding of life through the choices it makes in production and consumption. It is here that the phenomenon of consumerism arises." (CA, 36)
"...an excessive availability of every kind of material goods for the benefit of certain social groups, easily makes people slaves of "possession" and of immediate gratification, with no other horizon than the multiplication or continual replacement of the things already owned with others still better. This is the so-called civilization of "consumption" or "consumerism," which involves so much "throwing-away" and "waste." An object already owned but now superseded by something better is discarded, with no thought of its possible lasting value in itself, nor of some other human being who is poorer." (SRS, 28)
Since Saint John Paul II's papacy, moving with with the swift tides of globalization, the topic of consumerism has indeed been positioned at the forefront of international news and public conscience; fittingly, the Church has remained committed to communicating Her position on the issue in the 21st century. Pope Francis has expanded upon Saint John Paul II's themes of "waste" and "throwing away" in his most recent letters and addresses:
“Human beings are themselves considered consumer goods to be used and then discarded. We have created a “throw away” culture which is now spreading.” (Pope Francis, Apostolic Exhortation Evangelii Gaudium, 24 November 2013, 53)
“The culture of prosperity deadens us”. “Almost without being aware of it, we end up being incapable of feeling compassion at the outcry of the poor, weeping for other people’s pain, and feeling a need to help them, as though all this were someone else’s responsibility and not our own.” (Pope Francis, Apostolic Exhortation Evangelii Gaudium, 24 November 2013, 54)
Related Thoughts on Consumerism
Marketers invest a good deal of research in setting the right price on new products....But the Catholic Church has a different idea about pricing. Blessed John Paul II, in his encyclical Centesimus Annus, advocates the setting of a “just” price, that is, the price that would be achieved after mutual free bargaining. Selling at above a just price and forcing a sale at below a just price are both morally unacceptable. Taken from "“Just Pricing” and the Apple iPhone"
Catholic Social Teaching is a set of values for us to internalize, to evaluate the framework of modern society, and to provide criteria for prudential judgement and direction for current policy and action. Taken from "Precisely, What is Catholic Social Teaching? (Audio)"
"Do not expect peace in society without seeking the common good.""More than a tinge of urgency can be detected...in Pope Francis' comments on business and economics in his Exhortation, 'Evangelii Gaudium.'" Taken from "Francis - an economic reformer and provocateur"
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